From a flat line to ~7M impressions with blog + floating CTA
Result: ~7M impressions, ~48K clicks
What was tried
The site had a clean structure first. Then every post started from a question users actually type during a job search, found through keyword expansion and judged on intent, not volume. Each post carries one floating call to action (“Autofill My Answers”) that stays visible while the reader scrolls.
What it cost
No paid acquisition. The costs were a keyword tool subscription and the agents that draft, check and publish posts.
What came back
Months of a flat line, then a steep climb in Google Search Console. The lesson is less about any single post and more about the loop: intent → page → CTA → onboarding, repeated.
What we would do differently
Start measuring signups per thousand clicks per topic cluster from day one. Commercial-intent pages convert many times better than informational ones, and that number decides what to write next.